Our unique methodology merges your company’s business objectives with real-world user behavior, thus optimizing the value of the web experience for both parties and creating positive results.
The quality of the user experience determines the enthusiasm visitors have to visit your site, their expectations when they arrive and how long they spend there. We engineer your website to deliver an intellectual, intuitive and satisfying experience that contributes to your corporate image and marketing objectives.
Our goal is to give individuals an online experience that has a trustworthy brand, meaningful interaction and tasks that are completed with satisfaction. Your experience as our client will result in desired marketing or sales results from your website. Visitors experience your company, its products and services in a way that engenders repeat users, word of mouth, quality perception and industry leadership.
This is true regardless of the marketing communication. But it’s especially true in web design. We think the user (your customers) must be more than a recipient of our web design. The user should be an active participant in the design. So that’s where we start. Not with what you’re trying to sell, attract or resolve, but rather with who is a prospect for your business. We look beyond faceless demographics to examples of real people. We drill deeper to discover how target personas – your potential customers – would prefer to interface with your website and your company.
Search Engine Optimization (SEO), while necessary, is not sufficient criteria for a high performing website. Certainly we embrace the most advanced SEO techniques. However, the concentration on SEO often overshadows the need for engaging the audience upon arrival. In this visual world of instant graphic gratification, your site better have some serious stopping power. Just as with any other marketing communication, you’re competing for attention. A well-designed website begins with a well-defined understanding of the users (the ones who need your business offering). We know how to drive people to your site. Then we make their trip very worthwhile.
Because Quinlanux is an extension of Quinlan Marketing Communications, we have all the resources of an 80-year-old, full-service marketing communications company available to support your comprehensive web marketing efforts. We naturally look at your web initiative as part of an overall, integrated marketing plan. This makes you more relevant and your website more accountable to your business goals.
Too often the web is perceived as just a portal for information. At Quinlanux, we look at the web as an opportunity for persuasion. Through our creative and analytical methodology, we engage the visitor intellectually and emotionally. How a person feels and reacts to your site is just as important as the information gleaned from it. Our sites aim for the head and heart. That way we not only attract visitors to stop by, we encourage them to stay a while.
Not only do we design and build websites to be more effective, we monitor them to make sure they are more effective. More than simply offering site statistics, we apply an array of analytical tools that allow us to measure, manage and re-deploy web resources for maximum effectiveness. We supply regular reports summarizing good and bad performance. Remember, if you can’t measure your website’s performance, you can’t manage it for better results.